Did you know that there are approximately 20 billion keywords that currently dominate the power of SEO in today's noisy online space? Do you have the time to research 20 billion keywords? I certainly don't. Thank God that you nor I have to do the research ourselves.
There are some very specific ways we can figure out what keywords to use for our blogs, our websites and our online publications, including our search campaigns. But how do we capitalize on that huge pool of 20 billion keywords?
At GC Rosario Group, we host roundtable discussions with our top leadership professionals, our company's managers & our creative team to come up with a list of hot topic keywords that are currently dominating conversations in the market. We bring in our research team to give us insights as to what our industry is talking about, and we find ways to implement those conversations into our marketing, advertising and outreach campaigns. We do this by strategically employing keywords in our world wide web and social media content.
For example, if you are reading this when it was published, on the July 4, 2022, you may immediately know that today is the 4th Of July. aka America's Independence Day. This is a national holiday here in these United States of America. It is one where Americans proudly display our flag, aka "the Stars and Stripes", "Old Glory", and "the Star-Spangled Banner." People all over will be pledging their patriotism and solidarity with our nation by saying The Pledge of Allegiance which goes, "I pledge allegiance to the flag of the United States of America, and to the republic for which it stands, one nation under God, indivisible, with liberty and justice for all." Many will take the time to read the original document, The Declaration of Independence, signed on July 4, 1776. Others will be celebrating the day with BBQs, burgers, hot dogs, drinks, family outings, vacations and weekend trips, and of course the good old fireworks.
While everything written above is excellent for someone trying to draw attention to a blog or publication on the 4th of July, where does it go on the 5th? Will people still be searching through the internet for things related to America's birth? Probably not. So how do we add keywords to our blog to still draw searching eyes? Look at the following paragraph and spot the difference.
Today, as we celebrate the 4th of July, Americans are struggling to find affordable ways to celebrate Independence Day. This National Holiday has historically been celebrated with BBQs, burgers, hot dogs, drinks, family outings, vacations and weekend trips (travel plans), and of course the good old fireworks. But with the current level of inflation, which has made everything from buying a beautiful red, white and blue "Old Glory" aka "the Stars and Stripes" to display in front of their home. Many were looking forward to taking their traditional road trip after almost 2 years of covid related lockdowns and restrictions, only to discover that they can't afford the record high price of gasoline at the gas pump. While patriotism is still deeply embedded in our hearts, many patriots are having a difficult time celebrating the current apathetic approach by our government at the people's suffering. They are eagerly waiting for midterm elections to bring about change. Inflation has left a sour taste in this year's celebration as the people of the United States of America struggle to pay their everyday bills. Yet, dare we say that our hope is not lost?
The above paragraph has hot topic words like gas, gasoline, pump, historically, travel plans, covid, lockdowns, restrictions, high price, government, inflation, front, home, patriots, 2 years, midterm elections, change, pay, bills, and hope, all words that were not found in the first paragraph. So while both are touching on July 4th, the fact that the second paragraph has some terms that are key to current talking points, the chances that more eyes see it will increase.
Of course, as a philosophy, GC Rosario Group never recommends for anyone to end a blog on a negative note. There's enough negativity in this world. Therefore the keyword rich paragraph could be followed by another one full of pertinent information and very positive information that utilizes other hot attention grabbing words. At our consulting firm, positivity matters so much that we have use the hashtags #positivitymatters and #positivemindset as a staple of our online content marketing strategy, and we even sneak these and other positive mindset hashtags into our printed materials. Some you will find are #AttitudeOfGratitude #MindsetMatters #KingdomMillionaireMindset. Enough about that.
Here's an example of an excellent and strategically planned follow up to the first paragraph, which we left off at "Yet, dare we say that our hope is not lost?":
We are finding hope in some creative ways to enjoy this summer holiday. Communities are coming up with collaborative events to do together in order to spread out the cost. For example, in our neighborhood, we are having a community cookout, potluck style where everyone is bringing something. We have everything from ribs, to burgers, to rice and potato side dishes, to veggies, to drinks and desserts, etc. We even have kid-friendly fireworks as well.
The guys with the best grills will be rolling them over to our driveway and Dan's driveway because we are in the middle of our street. Our neighbor who works at home depot provided plenty of charcoal for some of the grills, while our other neighbor who works at Walmart provided two freshly filled propane fuel tanks for the other grills. Dan and I parked our cars in other people's driveways. With the rising cost of filling up the tank, it was great to simply drive a few feet to our destination.
All this because every household threw $25 into the pot and a couple of us went shopping. We all know the family that lost their job, or the family that has been struggling. Are they invited? Of course. Did they pay? Of course not. This terrible economy has motivated us to be more neighborly in tough times. While our government sends millions and billions to other countries, we've decided to send $20s and $50s our neighbors way.
We may not live in million dollar luxury homes on the intercoastal of Boca Raton Florida, or in a luxury high rise in NYC's Midtown Manhattan, but today we will enjoy our nation's freedom in a more wholesome and patriotic way than President Biden, Vice President Kamala Harris, Speaker Pelosi, and many other political figure will. We will experience what our founding fathers envisioned when they signed the Declaration of Independence. We will show what a country and a nation built on the Biblical principles of love, respect, community, appreciation, service, charity, unity, breaking bread together and caring for those who need help truly looks like. Our block party style celebration embodies the phrase "Life, Liberty and the pursuit of Happiness", which gives three examples of the unalienable rights found the United States Declaration of Independence, which states these were given to all humans by their Creator. Today, we will all eat, drink and be merry.
How many keywords can you find in the paragraphs you just read? How many of them have a lifespan that is longer than one day? How many of them make references to things that go beyond our #IndependenceDay social media SEO posts? Read through them again and find the keywords that will draw eyes back to this blog even after the #4thOfJuly festivities are done.
Using keywords is an artform. Making it so they flow within the context of your word content is evidence of someone who has mastered that art. You do not have to figure this out on your own. We have writers on our staff that can create strong Search Engine Optimization (SEO) and Search Engine Marketing (SEM) content that will increase Objectives & Key Results (OKR) and Key Performance Indicator (KPI) metrics to increase reader engagement and give you more opportunities to get in front of your targeted audience. We can even compose white paper content for you to share on your website, or on more professional social sites like LinkedIn.
Ready to learn more about this. Let's talk about it. Schedule a complimentary 30 minute consultation with us to discuss what you need done and how we can do it for you.
By the way, did you notice that the main photo for this blog has the words "random praise" semi-hidden in it? We purposely chose this photo to subconsciously encourage you to give God the glory. I hope it worked. God Bless America.
ABOUT THE AUTHOR:
George L. Rosario is a Brooklyn NY born & raised businessman & entrepreneur turned consultant. He started GC Rosario Group with his lovely wife Claudia. With over 30 years of service to the marketplace in NYC, George has relocated and been graciously adopted by the business community of South Florida. He now travels the country helping businesses and organizations thrive in today’s noisy environment. The post-Covid era forced many to close their doors, but also opened new doors of opportunity, growth and prosperity for innovative thinkers. George & Claudia Rosario help companies, businesses, organizations and teams develop the necessary skillset and plan of action to not just survive, but thrive in this new world. GC Rosario Group helps both secular and Christian based institutions meet their goals. #GCRosarioGroup #GeorgeTheSpeaker
Comments
Post a Comment