GC Rosario Group Consulting

While many people go on Yelp to look at restaurants reviews, or they go to social media to get a feel of a company's vision or character, professionals go to a company or organization's website to answer their preliminary questions. Your website is often one of the first forms of marketing a potential customer or client gets to see. People still find your business via your website. And, if your SEO (search engine optimization) and SEM (search engine marketing) is not being managed correctly, your prospects may never find you. When you speak to website designers, business consultants , marketing strategists, logistics experts , networking professionals, new business development directors, analysts, IT support specialists, advertising agencies, PR teams, etc., they will all throw terms at you such as SEO, SEM, KPI, ROI, PPC, Anchor Text, Alt Attribute Text (or Alt Text), Backlink, Inbound Links, Outbound Links, External Link, Internal Link, Backdoor Linking, Doorway Linking...

What is content marketing? Oxford defines it as "a type of marketing that involves the creation and sharing of online material (such as videos, blogs, vlogs, white papers, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." Content marketing if a form of communication that shares informational or entertaining content that is interesting, relevant, useful and shareable to your target audience. We will be discussing the difference between informational content marketing and entertaining content marketing later in this blog post. We'll also discuss the sweet spot when your content becomes both informational and entertaining. Let's first we'll take a quick look at the four forms of content marketing. Written Word These are blogs (like the one you are reading right now), print ads, articles, white pages, books, booklettes, pamphlets, websites, etc. The written word is still a great way to ...

Story-selling is an art. It can help you strategically grow an online information based business from the comfort of, well, just about anywhere. You can also use story-selling as a way to build other businesses, gain brand recognition, establish yourself as an industry expert, become a public speaker, and so much more. Story-selling takes your content marketing and copywriting to the next level, supercharging your sales capability. Storyselling gets people to take action. So what is the difference between story-selling and storytelling? Anyone in this world can be a storyteller. I'm sure if you think about it, you can tell me who in your family is a storyteller. Is it an uncle, and aunt, mom or dad, a cousin, a sibling, grandparents, in-laws? I'm sure you can tell me about one or two occasions when this person spent an hour or two telling stories about the past, or about events they witnessed, and sometimes they tell stories that are so far-fetched that they cannot be true. Tel...