GC Rosario Group Consulting

Did you know that there are approximately 20 billion keywords that currently dominate the power of SEO in today's noisy online space? Do you have the time to research 20 billion keywords? I certainly don't. Thank God that you nor I have to do the research ourselves. There are some very specific ways we can figure out what keywords to use for our blogs, our websites and our online publications, including our search campaigns. But how do we capitalize on that huge pool of 20 billion keywords?  At GC Rosario Group, we host roundtable discussions with our top leadership professionals, our company's managers & our creative team to come up with a list of hot topic keywords that are currently dominating conversations in the market. We bring in our research team to give us insights as to what our industry is talking about, and we find ways to implement those conversations into our marketing, advertising and outreach campaigns. We do this by strategically employing keywords in o...

Did you know that one of the most searched words online today is PORN, and the different sites related to it? Of course, in a perfect world, the most popular search online would be God, or Bible. We'll save that for a later discussion. Did you know that the most searched truck purchase lending company is AXE Equipment Finance? Did you know that this has nothing to do with this post, but everything to do with SEO, SEM, Analytics, Organic Traffic, KPI, etc.? When you know how to master the use of Keywords for Search Engine Optimization purposes, you capture more eyes on your content. #gcrosariogroup Now let's get back to the topic at hand. SEO (Search Engine Optimization) is the practice of turning your website into a traffic drawing, attention grabbing machine so it ranks higher on search engines like Google, Bing, Yahoo, etc. The right SEO strategy will help your website outperform your competitors' websites. You will never beat all the attention grabbers. I mean, no one ca...

While many people go on Yelp to look at restaurants reviews, or they go to social media to get a feel of a company's vision or character, professionals go to a company or organization's website to answer their preliminary questions. Your website is often one of the first forms of marketing a potential customer or client gets to see. People still find your business via your website. And, if your SEO (search engine optimization) and SEM (search engine marketing) is not being managed correctly, your prospects may never find you. When you speak to website designers, business consultants , marketing strategists, logistics experts , networking professionals, new business development directors, analysts, IT support specialists, advertising agencies, PR teams, etc., they will all throw terms at you such as SEO, SEM, KPI, ROI, PPC, Anchor Text, Alt Attribute Text (or Alt Text), Backlink, Inbound Links, Outbound Links, External Link, Internal Link, Backdoor Linking, Doorway Linking...