GC Rosario Group Consulting

In case you have not noticed, the influencer  space has exploded these days. It's such a trend that there are people that call themselves by the title and add the word influencer to their name online and in their publications. Many of them are using the title like some would use any other professional or social title; like using Professor X, Officer X, Pastor X, Pastor X, Influencer X. The age of the influencer is here to stay, if not forever, at least for the foreseeable future. These days anyone can call themselves an influencer and it seems like anyone and everyone is doing it. But what if you are an influencer? What if you were destined to be an influencer? What if you do have the power to influence others in a positive manner? If you have that voice inside of you, then this blog is for you. I titled this blog  How To Monetize Your Social Media Platforms?  because I new if would get you to click on it. I'm sorry if my next sentence discourages you from continuing to r...

What is content marketing? Oxford defines it as "a type of marketing that involves the creation and sharing of online material (such as videos, blogs, vlogs, white papers, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." Content marketing if a form of communication that shares informational or entertaining content that is interesting, relevant, useful and shareable to your target audience. We will be discussing the difference between informational content marketing and entertaining content marketing later in this blog post. We'll also discuss the sweet spot when your content becomes both informational and entertaining. Let's first we'll take a quick look at the four forms of content marketing. Written Word These are blogs (like the one you are reading right now), print ads, articles, white pages, books, booklettes, pamphlets, websites, etc. The written word is still a great way to ...

When I meet with my consulting clients, in the marketing, advertising and outreach part, I ask one question; How much video content are you sharing? Most tell me, very little, others tell me none. I’m sure you’ll agree that in today’s busy, noisy, overcrowded online world, great photos and great videos capture our attention a lot quicker than words do. I’ve built my careers around   video content, and there is still a lot of content online from my earlier days. I am one that does not delete anything. I do this purposely. I use my own videos as a way to show people how far one can come. You’ll have to go look for them. Here’s a hint. Go to my YouTube channel  HERE  and find my older videos. *Warning! There may be some weird ones in there and no, I will not take them off. Again, they show the progress my life has gone through, including the journey I’ve taken by developing a more personal relationship with God. One of the things I do as a consultant is to teach people how t...

  I always thought the term  hater  would only be found in urban dictionaries. I didn’t expect to find it in mainstream academic dictionaries. I decided to  Google the definition of hater  and I discovered that the term is more mainstream than I thought, and that it isn’t always labeled as slang. Apparently, I was wrong about this word. The  Cambridge English Dictionary  defines  hater  as a person who says or writes unpleasant things about someone or criticizes their achievements, especially on the internet. Your  D ictionary  describes is as a slang, pejorative speaking of one who expresses unfounded or inappropriate hatred or dislike, particularly if motivated by envy; as a slang term for someone who is negative or who discourages others; someone who feels strong bad feelings against a person or thing. The  Merriam-Webster Dictionary  defines it as a person who hates someone or something, or as a person who actively and...