GC Rosario Group Consulting

Subtracting Negativity From Your Team Is A Winning Strategy I've been consulting for entrepreneurs and business leaders for decades now. My recommendations aren't always easy to follow. Some of them hire me as an "overhauler" to clean up their teams because many of them have a difficult time removing people who are no longer helping the team grow. I have proven that the "it's not personal; it's business" model of team management is sometimes crucial. Let me tell you about a call center organization which I'll keep anonymous for security and confidentiality purposes. We'll call this company Peter Pan (not their real name). I often use the alias Peter Pan  in my stories because it helps me show how in business, we all have to learn to grow up. So let me tell you about this  Peter Pan. I was hired by Peter Pan to come in and do an assessment of why their company was not growing, why their numbers were not reflecting their years of experience, a...

Google is still KING (at least as of now) for anyone looking to have a real trust building online presence. So how does a small business or startup begin to capitalize on this platform's marketing power when there is limited startup capital? In this blog you will be exposed to 8 totally FREE ways to gain exposure for yourself, your brand and your business on Google. THE PSYCHOLOGY OF GOOGLE As with anything else in business, the first step in mastering it is to understand it. So, before we dive into the 8 FREE ways to increase your exposure on Google, let's get to know the psychology of Google. In our current culture, Google has transformed from a noun into a verb. I mean, one of my favorite things to ask my clients to do is to "Google my name" or "Google George L. Rosario." I've used it as a tool when trying to show clients what makes George L. Rosario  different from other consultants. These days, when we don't know something, we don't say ...

When I meet with my consulting clients, in the marketing, advertising and outreach part, I ask one question; How much video content are you sharing? Most tell me, very little, others tell me none. I’m sure you’ll agree that in today’s busy, noisy, overcrowded online world, great photos and great videos capture our attention a lot quicker than words do. I’ve built my careers around   video content, and there is still a lot of content online from my earlier days. I am one that does not delete anything. I do this purposely. I use my own videos as a way to show people how far one can come. You’ll have to go look for them. Here’s a hint. Go to my YouTube channel  HERE  and find my older videos. *Warning! There may be some weird ones in there and no, I will not take them off. Again, they show the progress my life has gone through, including the journey I’ve taken by developing a more personal relationship with God. One of the things I do as a consultant is to teach people how t...

  I always thought the term  hater  would only be found in urban dictionaries. I didn’t expect to find it in mainstream academic dictionaries. I decided to  Google the definition of hater  and I discovered that the term is more mainstream than I thought, and that it isn’t always labeled as slang. Apparently, I was wrong about this word. The  Cambridge English Dictionary  defines  hater  as a person who says or writes unpleasant things about someone or criticizes their achievements, especially on the internet. Your  D ictionary  describes is as a slang, pejorative speaking of one who expresses unfounded or inappropriate hatred or dislike, particularly if motivated by envy; as a slang term for someone who is negative or who discourages others; someone who feels strong bad feelings against a person or thing. The  Merriam-Webster Dictionary  defines it as a person who hates someone or something, or as a person who actively and...