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Showing posts from June, 2022

8 FREE Ways To Increase YOUR Business Exposure On Google Using GMB

Google is still KING (at least as of now) for anyone looking to have a real trust building online presence. So how does a small business or startup begin to capitalize on this platform's marketing power when there is limited startup capital? In this blog you will be exposed to 8 totally FREE ways to gain exposure for yourself, your brand and your business on Google. THE PSYCHOLOGY OF GOOGLE As with anything else in business, the first step in mastering it is to understand it. So, before we dive into the 8 FREE ways to increase your exposure on Google, let's get to know the psychology of Google. In our current culture, Google has transformed from a noun into a verb. I mean, one of my favorite things to ask my clients to do is to "Google my name" or "Google George L. Rosario." I've used it as a tool when trying to show clients what makes George L. Rosario  different from other consultants. These days, when we don't know something, we don't say &quo

How To Monetize Your Social Media Platforms?

In case you have not noticed, the influencer  space has exploded these days. It's such a trend that there are people that call themselves by the title and add the word influencer to their name online and in their publications. Many of them are using the title like some would use any other professional or social title; like using Professor X, Officer X, Pastor X, Pastor X, Influencer X. The age of the influencer is here to stay, if not forever, at least for the foreseeable future. These days anyone can call themselves an influencer and it seems like anyone and everyone is doing it. But what if you are an influencer? What if you were destined to be an influencer? What if you do have the power to influence others in a positive manner? If you have that voice inside of you, then this blog is for you. I titled this blog  How To Monetize Your Social Media Platforms?  because I new if would get you to click on it. I'm sorry if my next sentence discourages you from continuing to read. T

7 Reasons Why Employees Lose Trust In Their Leaders

Who do you think of when you hear the word leader ? Is there a person who comes to mind whenever you hear this word? Why is this person a leader? What is it about this person that embodies leadership? What is it about this person's skillset that makes you trust them? How have they displayed leadership in your life? When people hear the word leader, they may think of a politician, or a teacher, or a company owner/manager, a team captain, a parent, a grandparent, a religious figure, a celebrity, a mentor, coach, etc. Did you think of one person for each one of the above categories as you read through it? Go back and read it again. What politician, teacher, company owner/manager, team captain, parent, grandparent, religious figure, celebrity, mentor, coach, etc. did you think of? What are the qualities of a great leader? I would dare say that one the most notable hallmarks of their leadership prowess is  trust . The greatest leaders in history have inspired millions to gravitate to th