GC Rosario Group Consulting

Google is still KING (at least as of now) for anyone looking to have a real trust building online presence. So how does a small business or startup begin to capitalize on this platform's marketing power when there is limited startup capital? In this blog you will be exposed to 8 totally FREE ways to gain exposure for yourself, your brand and your business on Google. THE PSYCHOLOGY OF GOOGLE As with anything else in business, the first step in mastering it is to understand it. So, before we dive into the 8 FREE ways to increase your exposure on Google, let's get to know the psychology of Google. In our current culture, Google has transformed from a noun into a verb. I mean, one of my favorite things to ask my clients to do is to "Google my name" or "Google George L. Rosario." I've used it as a tool when trying to show clients what makes George L. Rosario  different from other consultants. These days, when we don't know something, we don't say ...

Did you know that one of the most searched words online today is PORN, and the different sites related to it? Of course, in a perfect world, the most popular search online would be God, or Bible. We'll save that for a later discussion. Did you know that the most searched truck purchase lending company is AXE Equipment Finance? Did you know that this has nothing to do with this post, but everything to do with SEO, SEM, Analytics, Organic Traffic, KPI, etc.? When you know how to master the use of Keywords for Search Engine Optimization purposes, you capture more eyes on your content. #gcrosariogroup Now let's get back to the topic at hand. SEO (Search Engine Optimization) is the practice of turning your website into a traffic drawing, attention grabbing machine so it ranks higher on search engines like Google, Bing, Yahoo, etc. The right SEO strategy will help your website outperform your competitors' websites. You will never beat all the attention grabbers. I mean, no one ca...

What is content marketing? Oxford defines it as "a type of marketing that involves the creation and sharing of online material (such as videos, blogs, vlogs, white papers, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." Content marketing if a form of communication that shares informational or entertaining content that is interesting, relevant, useful and shareable to your target audience. We will be discussing the difference between informational content marketing and entertaining content marketing later in this blog post. We'll also discuss the sweet spot when your content becomes both informational and entertaining. Let's first we'll take a quick look at the four forms of content marketing. Written Word These are blogs (like the one you are reading right now), print ads, articles, white pages, books, booklettes, pamphlets, websites, etc. The written word is still a great way to ...