GC Rosario Group Consulting

Google is still KING (at least as of now) for anyone looking to have a real trust building online presence. So how does a small business or startup begin to capitalize on this platform's marketing power when there is limited startup capital? In this blog you will be exposed to 8 totally FREE ways to gain exposure for yourself, your brand and your business on Google. THE PSYCHOLOGY OF GOOGLE As with anything else in business, the first step in mastering it is to understand it. So, before we dive into the 8 FREE ways to increase your exposure on Google, let's get to know the psychology of Google. In our current culture, Google has transformed from a noun into a verb. I mean, one of my favorite things to ask my clients to do is to "Google my name" or "Google George L. Rosario." I've used it as a tool when trying to show clients what makes George L. Rosario  different from other consultants. These days, when we don't know something, we don't say ...

Did you know that one of the most searched words online today is PORN, and the different sites related to it? Of course, in a perfect world, the most popular search online would be God, or Bible. We'll save that for a later discussion. Did you know that the most searched truck purchase lending company is AXE Equipment Finance? Did you know that this has nothing to do with this post, but everything to do with SEO, SEM, Analytics, Organic Traffic, KPI, etc.? When you know how to master the use of Keywords for Search Engine Optimization purposes, you capture more eyes on your content. #gcrosariogroup Now let's get back to the topic at hand. SEO (Search Engine Optimization) is the practice of turning your website into a traffic drawing, attention grabbing machine so it ranks higher on search engines like Google, Bing, Yahoo, etc. The right SEO strategy will help your website outperform your competitors' websites. You will never beat all the attention grabbers. I mean, no one ca...

While many people go on Yelp to look at restaurants reviews, or they go to social media to get a feel of a company's vision or character, professionals go to a company or organization's website to answer their preliminary questions. Your website is often one of the first forms of marketing a potential customer or client gets to see. People still find your business via your website. And, if your SEO (search engine optimization) and SEM (search engine marketing) is not being managed correctly, your prospects may never find you. When you speak to website designers, business consultants , marketing strategists, logistics experts , networking professionals, new business development directors, analysts, IT support specialists, advertising agencies, PR teams, etc., they will all throw terms at you such as SEO, SEM, KPI, ROI, PPC, Anchor Text, Alt Attribute Text (or Alt Text), Backlink, Inbound Links, Outbound Links, External Link, Internal Link, Backdoor Linking, Doorway Linking...