Skip to main content

Posts

Showing posts with the label Strategy

In Business, Subtraction Often Leads to Addition & Multiplication

Subtracting Negativity From Your Team Is A Winning Strategy I've been consulting for entrepreneurs and business leaders for decades now. My recommendations aren't always easy to follow. Some of them hire me as an "overhauler" to clean up their teams because many of them have a difficult time removing people who are no longer helping the team grow. I have proven that the "it's not personal; it's business" model of team management is sometimes crucial. Let me tell you about a call center organization which I'll keep anonymous for security and confidentiality purposes. We'll call this company Peter Pan (not their real name). I often use the alias Peter Pan  in my stories because it helps me show how in business, we all have to learn to grow up. So let me tell you about this  Peter Pan. I was hired by Peter Pan to come in and do an assessment of why their company was not growing, why their numbers were not reflecting their years of experience, a...

110 SEO Tools That Are 100% FREE... Search Engine Optimization 101

Did you know that one of the most searched words online today is PORN, and the different sites related to it? Of course, in a perfect world, the most popular search online would be God, or Bible. We'll save that for a later discussion. Did you know that the most searched truck purchase lending company is AXE Equipment Finance? Did you know that this has nothing to do with this post, but everything to do with SEO, SEM, Analytics, Organic Traffic, KPI, etc.? When you know how to master the use of Keywords for Search Engine Optimization purposes, you capture more eyes on your content. #gcrosariogroup Now let's get back to the topic at hand. SEO (Search Engine Optimization) is the practice of turning your website into a traffic drawing, attention grabbing machine so it ranks higher on search engines like Google, Bing, Yahoo, etc. The right SEO strategy will help your website outperform your competitors' websites. You will never beat all the attention grabbers. I mean, no one ca...