I am not a construction specialist. You can put the most expensive tools in my hand, and my son George Jr., who is a Licensed General Contractor will build you a much better house with some nails and a hammer in his hand. Guess who he came to when he needed help building his business systems, creating a business plan, developing an employee screening and training manual, organizing his company's back-end, generating better business leads, and launching a comprehensive, well organized, well executed marketing & advertising campaign? You got it. He came to GC Rosario Group, c/o George L. Rosario Sr.
We all have strengths and weaknesses. We all have skills that we excel in and other skills that we fall short in. That doesn't mean that we can't develop the skills we have. At 5'4", I am a very good basketball player and can become an even better basketball player if I practice. That being said, I have accepted that no matter how much training I pay for, what sneakers I purchase, what socks I put on, who's jersey I wear, and what headband or wristband I put on, I probably won't be dunking over LeBron James, Kevin Durant, Stephen Curry, James Harden, Luka Dončić, or any other superstar in the NBA. You can put Jordans on my feet and I won't be dunking over Michael Jordan any time soon.
See, the right tools will help the pro up his game, but no tool is going to make a person a pro if they don't know how to use it, or if they lack the skills and abilities to put it to good use. The hammer is only as good as the carpenter wielding it. The scalpel is only as good as the surgeon who uses it to operate on the patient. The race car is only as good as the race car driving it. The basketball is only as good as the player dribbling and shooting it. The arrow is only as good as the marksman aiming it. In the business world, the office, the microphone, the laptop, the camera, the system, the software, the strategy, the book, the tool is only as good as the professional putting it to good use.
The good news are that in business, I don't have to be 6'5" to dunk over an NBA pro, I don't have to be a strong carpenter to build something great, and I don't have to be a skilled surgeon to operate with precision. I can develop the necessary skills to operate with precision in any business deal. I can develop the necessary skills to build a great business, a strong brand and an impressive organization. I can walk into a room at 5'4" tall and slam-dunk over the competition.
When clients come to me asking what tools they need in order to perform better than the competition, I immediately stop them in their tracks. I tell them the story about the time that I bought a $100 baseball bat and stepped onto the batter's box only to strike out over and over again. I told them that before we focus on the tools, we have to focus on the skills, the abilities, the knowledge and the wisdom they will need in order to capitalize on the usage of better tools. I eventually became a great baseball player and batter. I developed the proper skills and abilities to hit homeruns with a $20 bat, even though I couldn't hit the ball back to the pitcher when I first started playing with a $100 bat. The better tool made no difference without the skill and ability.
So what do we do at GC Rosario Group? We evaluate the organization, the teams, the individuals, the leaders, the support staff, and the partners before we focus on the tools. We find out what skills and abilities we are working with before we start plugging in any fancy (and often expensive) tools. We find the strengths and weaknesses within the people that make up the organization, and we work on those so that when we introduce the better tools, systems and equipment, they aren't wasted on the unskilled.
I had a client approach me asking what microphone and camera he should purchase in order to do great videos for his business. I asked him to show me the videos he had been shooting for his business and he said he only had one. I asked to see this video and immediately saw that the equipment was not the issue, but rather his skill in front of the camera. He was uncomfortable, unprepared and came across as untrustworthy.
I then asked him if anyone else on his team was doing video. He said every member of his team had done one video. I looked at the videos and with the exception of one person, the other 11 people simply lacked the skills to present good content. I asked him if they had all used the same equipment and he said yes. I then asked to see the equipment.
This team had great equipment. It was far better equipment than I had ever used on my own videos. They had a $2,300 Canon XA50, three Blue Yeti microphones, a professional grade MountDog Photography Continuous Softbox Lighting Kit, and even had a dark backdrop and a couple of good stools to sit on. In short, he had turned one of the small rooms in his office into a professional looking studio, complete with sound absorbing foam panels on the walls. So why were his videos borderline terrible? Because the tools didn't mask the lack of skills and abilities.
With the right training, this client's team developed the skills necessary to put out much better content. I'm not saying we trained them to be Oscar winning actors (no Will Smith to Chris Rock slaps coming their way). They weren't trying to be professional actors. Their goals was to create better content, and we were able to help them do this. I've written a blog about it titled How To Create Better Video Content.
See, one can have all the best toys, trinkets and tools in the world, but if one does not know how to use these toys, trinkets and tools properly, they are as productive as a paper weight. So, if you are interested in taking your projects, your business, your professional relationships and your services to the next level, let us take a look at your skills and abilities first, and then we'll focus on what tools to add to your arsenal to add to your capability to produce better results.
For more information on how we can help you figure out a better course of action for your business, visit us at GCRosarioGroup.com.
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