GC Rosario Group Consulting

“ Failure is unimportant. It takes courage to make a fool of yourself. ” — Charlie Chaplin Les Brown was labelled "educable mentally retarded" as a child. Albert Einstein was labelled a major failure, and he didn’t speak until he was 4-years old. Fred Astaire was described as “Can’t act. Slightly bald. Dances a little." by Hollywood executives. Harrison Ford was told he would “never make it in this business” by studio executives. Henry Ford was a 3 time automobile company failure before succeeding in the industry. Jack Canfield's book Chicken Soup For The Soul was rejected 144 times before publishing. J.K. Rowling was on welfare, was clinically depression and was suicidal before Harry Potter . Jon Hamm was cut by his agent, worked as a waiter and was called a failure before Mad Men . Marilyn Monroe was called fat and ugly and had a stutter. Michael Jordan didn't make his H.S. varsity basketball team because he was "not good enough." Sylvester Stallone ...

What is content marketing? Oxford defines it as "a type of marketing that involves the creation and sharing of online material (such as videos, blogs, vlogs, white papers, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." Content marketing if a form of communication that shares informational or entertaining content that is interesting, relevant, useful and shareable to your target audience. We will be discussing the difference between informational content marketing and entertaining content marketing later in this blog post. We'll also discuss the sweet spot when your content becomes both informational and entertaining. Let's first we'll take a quick look at the four forms of content marketing. Written Word These are blogs (like the one you are reading right now), print ads, articles, white pages, books, booklettes, pamphlets, websites, etc. The written word is still a great way to ...