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8 FREE Ways To Increase YOUR Business Exposure On Google Using GMB

Google is still KING (at least as of now) for anyone looking to have a real trust building online presence. So how does a small business or startup begin to capitalize on this platform's marketing power when there is limited startup capital? In this blog you will be exposed to 8 totally FREE ways to gain exposure for yourself, your brand and your business on Google. THE PSYCHOLOGY OF GOOGLE As with anything else in business, the first step in mastering it is to understand it. So, before we dive into the 8 FREE ways to increase your exposure on Google, let's get to know the psychology of Google. In our current culture, Google has transformed from a noun into a verb. I mean, one of my favorite things to ask my clients to do is to "Google my name" or "Google George L. Rosario." I've used it as a tool when trying to show clients what makes George L. Rosario  different from other consultants. These days, when we don't know something, we don't say ...

How To Create Better Video Content

When I meet with my consulting clients, in the marketing, advertising and outreach part, I ask one question; How much video content are you sharing? Most tell me, very little, others tell me none. I’m sure you’ll agree that in today’s busy, noisy, overcrowded online world, great photos and great videos capture our attention a lot quicker than words do. I’ve built my careers around   video content, and there is still a lot of content online from my earlier days. I am one that does not delete anything. I do this purposely. I use my own videos as a way to show people how far one can come. You’ll have to go look for them. Here’s a hint. Go to my YouTube channel  HERE  and find my older videos. *Warning! There may be some weird ones in there and no, I will not take them off. Again, they show the progress my life has gone through, including the journey I’ve taken by developing a more personal relationship with God. One of the things I do as a consultant is to teach people how t...

The Art of Saying Less. Actions Speak Louder Than Words.

  Have you ever come across a person in your life who simply doesn’t know when   to stop talking? In the sales business, these are the people who talk past the sale, and often put their own foot in their mouth and kill the deal. In the business world, these are the people who give away all the secrets, and are left with no leverage during negotiations. In dating, these are the people who talk themselves right out of a second date. In growth, these are the people who are so busy listening to themselves talk that they leave no room to learn something new. After working with people and teams for decades, I’ve learned something interesting about most individuals. Many of us (yes, I included myself in there) love to talk about ourselves when in social environments. I’ve noticed that even introverts can be guilty of this once you get them going. They say too much. When I first started working with the public, I ran into a trap that many new customer service, outreach, professional s...