Google is still KING (at least as of now) for anyone looking to have a real trust building online presence. So how does a small business or startup begin to capitalize on this platform's marketing power when there is limited startup capital? In this blog you will be exposed to 8 totally FREE ways to gain exposure for yourself, your brand and your business on Google. THE PSYCHOLOGY OF GOOGLE As with anything else in business, the first step in mastering it is to understand it. So, before we dive into the 8 FREE ways to increase your exposure on Google, let's get to know the psychology of Google. In our current culture, Google has transformed from a noun into a verb. I mean, one of my favorite things to ask my clients to do is to "Google my name" or "Google George L. Rosario." I've used it as a tool when trying to show clients what makes George L. Rosario different from other consultants. These days, when we don't know something, we don't say ...